Posted June, 2008

Order Entries by:
  • Where is the Semantic Web?
    (0 ratings)
    • Not yet rated.
    View Histogram
    Posted by Daniel Endy, Jun 21, 2008
    There has been much written about the semantic web in the last 5 years, but very little has made it out of the laboratory.

    I believe the Semantic Web is a victim of over-thinking and over-engineering. 

    Care to share your opinion?
    Published 21 June 2008 - 3 comments
  • Big Brands Still Don't Get the Web
    (1 rating)
    • Current Rating: 4 Total Votes: 1
    View Histogram
    Posted by Daniel Endy, Jun 20, 2008
    The Washington Post

    It's a story that's been written before, but it's certainly one that bears repeating-especially when you consider the steady rise of digital amid traditional media's declining ad market: major brands are still not shifting their ad dollars to the Web. Indeed, the top spender on the Internet in the U.S. last year was the University of Phoenix-not exactly a major global brand. The fact that an American university ranks at the top of Internet sponsors highlights a stark reality, says the Washington Post: major U.S. advertisers have (still) not fully embraced the Web.

    Case in point: P&G, one of the largest U.S. advertisers, spent less than 2% of its ad budget on the Web last year. "While spending on Internet marketing has been growing dramatically over the past decade, the top 50 or 60 brand marketers are very much underrepresented," said Randall Rothenberg, president and CEO of the Interactive Advertising Bureau, adding that the industry has grown mostly "by grabbing the low-hanging fruit"-i.e. search and other forms of direct response advertising.

    Meanwhile, the largest source of revenue for online content providers is display. These publishers would love to tap into the billions that the likes of P&G have at their disposal, but these marketers have several issues with the Web. For one thing, they're more accustomed to creating and presenting 15-second TV spots or magazine ads. For another, some media buyers think it's more difficult to get precise information about how an ad is performing on the Web than in traditional media. - Read the whole story...
    Published 20 June 2008 - 1 comment
  • More on Programming Language Trends
    (0 ratings)
    • Not yet rated.
    View Histogram
    Posted by Daniel Endy, Jun 19, 2008
    Want to know what's hot and what's not in web programming?

    Check out this great article from Tim Bunce.  There are problems with the data, but it's way better than nothing.  More great graphs with the article.

    Programming Language Job Trends 



    Published 19 June 2008 - 0 comments
  • Web Tech - Programming Languages
    (1 rating)
    • Current Rating: 4 Total Votes: 1
    View Histogram
    Posted by Daniel Endy, Jun 19, 2008
    I ran into this very cool site called TIOBE software.  (TIOBE stands for The Importance of Being Earnest.)

    They have info that I've wanted to know for a long time - Technology (language) trends.  It's not perfect, but you have to start somewhere, and it's pretty well done. 

    The index is supposedly developed from the number of engineers with certain skills.

    Interestingly the top languages are Java, C, and C++.  Even more interestingly, ActionScript just entered the top 20.

    More info at the TIOBE.com site.


    Published 19 June 2008 - 0 comments
  • Adult IM Usage More than Doubles in past year - from 9% in 2007 to 22% Today
    (0 ratings)
    • Not yet rated.
    View Histogram
    Posted by Daniel Endy, Jun 19, 2008
    The percentage of U.S. adults who said they now rely on instant messaging, rose to 22% this year from just 9% in 2007. Among 18- to 34-year-olds, IM dependant crowd grew to 21% from 14% a year ago.

    The percentage of U.S. adults who say they've never sent a text message fell to 41% this year from 49% a year ago. And among 18- to 34-year-olds, it dropped to 22% from 38%.

    One out of 10 U.S. adults now publish blogs, up from just 5% a year ago. Among 18- to 34-year-olds, the rate is twice that, with one out of five publishing blogs, up from 10% a year ago.

    (full article)



     (Image source)
    Published 19 June 2008 - 0 comments
Previous 1 2 Next 

Welcome!

What can I do?

Sponsored Links